RISE OF DIGITAL MARKETING IN LOCKDOWN PERIOD DUE TO COVID-19

Now a day's people are more acquainted with the Internet. In our day to day life Internet plays a crucial role. 

Due to globalisation the global market in our grip. In 20th century AI technology developed by which  human machine interaction became more user friendly.

Digital marketing means marketing through technologies. Due to spreading of corona virus pandemic in 212 countries the major part of the globe in shutdown or lockdown for a large period of time. By which all the print media industries in decline in its customer preference. People more like to move to Internet  or digital media from print media.

For an advertiser it is the best opportunity by which he/she can reach maximum number of audience through the Internet. 

In digital marketing we also target the audience group for whom the advertise is made.

Digital marketing how it's work?

Let's take an example of an online learning platform. Due to pandemic all the educational institutions closed for safety concerns about  students. But students are facing various hurdles in his/her studies.

For a solution of the problem the online learning platform like BYJU,VEDANTA,UNACADEMY......etc continue work in this pandemic. Un believable the increasing the number of users in this period touches it's peak....

It's only possible for online marketing through adds,through targeted emails and through various social media platform also..

Like this so many examples of home delivery of groceries and essential commodities in metro cities continue in time of pandemic these are grofers,Big basket,Amazon etc....

Some examples of online tradeing sites also run due to digital marketing....

In 21st century due to digitisation it eats print media marketing approximately 60%.people are spending 7--8 hours in Internet in every single day

That's why digital marketing strengthening it's root through out the globe in such a pandemic Outbreaks....